Data scrutiny focuses on inference, the process of deriving a conclusion based solely on what is already known by the researcher. Your data needs to be curated, cleansed, enriched and translated into actionable insights before it can be put to work doing something meaningful. Something precise. Something powerful that drives customers to click, call, buy or act. Our team of researchers provide you the apt data.
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements. Our team makes your data easy to understand, uncovering actionable insights that drive customer acquisition and retention while boosting your bottom line. We excel at using analytics to measure your existing marketing effectiveness, as well as combining analytics with predictive modeling to identify untapped opportunities. As a result, smart marketing solutions that fuel growth, inspire customers to act and deliver real results.
Within an organization, acceptable data quality is crucial to operational and transactional processes and to the reliability of business analytics (BA) / business intelligence (BI) reporting. Data quality is affected by the way data is entered, stored and managed. We have extensive experience helping clients verify, standardize and improve billions of records, translating them into powerful results.
It can be difficult to change a database layout once code has been written and data inserted. A well thought-out data model reduces the need for such changes. Data modelling enhances application maintainability and future systems may re-use parts of existing models, which should lower development costs. We identify your best prospects and customers, determine the products they are likely to buy, the frequency at which they will buy them and the value each customer brings to your business. Armed with this knowledge, you can find new customers, reach existing customers when they’re most likely to act and focus on marketing efforts that will have the most impact.
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.Web analytics goes into much more detail and offers much more metrics. It tries to make underlying trends clear and ‘the reason why’ things happen on your website like they do. It’s goal, as the definition says, is to help you improve your website and online marketing. We help you to understand what motivates your audience and drives them to act based on real behaviors, measure campaign effectiveness in real time so you can promote what works and change what doesn’t and get the knowledge you need to defend and grow your marketing budgets.