To Attract our customers, we first need to understand who thy are, what motivates them, where they hang out online,. when they’re most likely to buy, what they like and what they don’t. To gain these insights, we start with a firm grasp of the facts. We incorporate data from all available sources, test our assumptions and adjust the approach based on real data
Customer Analysis is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. Data-driven customer segmentation helps you divide your audience into meaningful and measurable groups based on their needs, demographic profiles, past behaviors and potential value. We discover which prospects have the most potential, which customers drive the most value, what messages will work best with high-potential targets and where your marketing dollars will have the most impact. This knowledge lets you optimize your investments and create more relevant messages for each segment.
Gaining visibility into a customer’s buying journey is nothing new to marketers. The patterns in the buying journey inform the creation of enticing and relevant messaging that anticipates the next customer action and elicits the desired response.Whether visiting your website, following your tweets, buying your product at a local store or contacting your customer service department, today’s consumers view every interaction with your brand as one connected experience. By developing a comprehensive customer journey map, we work with you to build a long-term, strategic plan for more positive interactions across thousands of touch points—leading to one memorable customer experience.
Customer delight is not about giving more customer service, it’s about giving the service that matters.Today’s customers motivations and behaviors determine the value of your brand. But data silos across digital and traditional touch points can be tricky to bring together. This leaves you with an incomplete picture of your customers and your customers with disconnected brand experiences. Using techniques like cross-site data capture, offline-to-online match and device-to-individual identification, we integrate your data to create a single, 360-degree view of your customers that helps you engage with them in more relevant ways.
A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. We get to know our customers better with the customer profiles and help you speak with them on their terms. Using customer and market research, we dig into the emotional connection customers have with your brand and identify what motivates them to act. Armed with this information, you create more authentic and relevant marketing communications that inspire prospects to be customers.