Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers. Market research provides relevant data to help solve marketing challenges that a business will most likely face–an integral part of the business planning process. The more you know about your customers, the more likely you are to understand their actions and motivations so you can gain their trust and their business. Our market research group offers a full range of qualitative and quantitative services to help you do just that—everything from in-depth interviews to instrument design to purchase driver analyses. So you can get into the hearts and minds of your customers and stay on top of the competition.
A phase of marketing research conducted to determine the characteristics and extent of a market. Knowing who your best customers are is great. Through market segmentation and sizing, market share and competitive analysis, and opportunity scoring, we discover which customers offer you the greatest potential and how to tap that potential effectively and cost-efficiently
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of rise in competition in each and every sector. This is where the step by step competition analysis comes in the picture. Here are the 7 steps for competitor analysis:
- Identify current and future competitors in the market
- Finding market share
- Performing SWOT
- Build competition portfolio
- Plan strategies
- Execute strategies
- Follow up
Customer database and marketplace analysis are great for answering Who, What, When, Where and How. But what about the Why? Through focus groups, qualitative studies, surveys, in-depth interviews and survey-based modeling, our deep primary research expertise uncovers the attitudes and motivations that drive—and predict—customer behavior.