An effective multichannel customer experience requires accurate data and an expert understanding of the latest marketing tools and technology available. But these tools designed to make your job easier are strikingly complex. Our technical team and industry know-how help you understand your options, find the right tools for your needs and get the most value from them.
Our database stores and defines data for a firm’s marketing or selling. A customer profile is made for each personal, demographic, geographic, and psychographic characteristic. With deep database marketing expertise, we offer database design and construction, data organization and data enrichment—and we’ve implemented thousands of solutions around the world for companies big and small. While each solution is unique, they share a common goal: give clients the knowledge they need to drive the results that they want.
The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing automation is an integral component of customer relationship management (CRM). Our consultants have the technical expertise and industry knowledge to set you up for long-term success—whether integrating your marketing automation platform with your CRM system, moving from an existing platform to a new one, or getting the most value out of your current platform.
Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. From consulting services to integrating call-center software with existing CRM efforts to data management tasks such as cleanup and segmentation, we help clients optimize existing CRM processes utilizing cloud-based toolsets. And regardless of type of service or integration, our deep knowledge of best practices and attention to every painstaking detail ensures smooth, effective execution every time.